If you’re into marketing, then you’ll find this list very fascinating. I’ve listed an absolute goldmine for you. Every book listed down below is full of golden nuggets that you surely want your hands on.
Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations
It is not the latest tools, data models, or technologies that marketers are obsessed with that Dr. Debbie Qaqish’s book Backroom to Boardroom is about. Instead, it is about establishing strategic marketing operations organizations that will take marketing from the backroom to the boardroom level of management. The book serves as a practical guide to assist marketers in reimagining, rescripting and rearchitecting their roles indefinitely.
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
Marketers are being asked to do more in a world that is changing at a rapid pace. They are expected to be innovative problem solvers who are data-driven and who deliver significantly better results in less time. Consequently, how can marketing professionals keep up with the ever-increasing demands placed on them?
Christine Bailey’s book recommends that marketers take a step back and put customer insights first in their strategy. Bailey believes that customer insights are the key to creating memorable and purpose-driven marketing campaigns and that it is essential to nurture leads and understand customers in order to achieve this. It describes the importance of customer insights and offers strategies and techniques for uncovering customers without resorting to jargon or technical terms. It discusses a few fundamental methods for gathering customer insights, as well as a few straightforward guidelines that marketers can use in their everyday work.
The Hidden Psychology of Social Networks
Joe Federer was formerly the head of the brand strategy at Reddit before leaving the company. This book investigates what draws people to social media platforms and why our personas on social media platforms differ from those we have in our everyday lives. The author examines the entire spectrum of human behavior, drawing on anthropology, evolutionary biology, psychology, and neuroanatomy as sources of information. The author also encourages the audience to use the findings to develop more effective social media marketing campaigns in the future. What readers can take away from the book is the ability to develop innovative solutions, balance a multi-channel social media strategy, create shareable content, and make better use of media buys, among other things.
Lemon: How the advertising brain turned sour
Orlando Wood, author and chief innovation officer at System1 Group, explores the intersection of our cultural history, neuroscience, and advertising research in this book, emphasizing how a dominant left-brain way of thinking is negatively impacting pop culture and business. He asserts that the same instincts that drive short-term results and narrow focus are also responsible for advertising’s ineffectiveness and lack of inspiration. Additionally, Wood provides practical advice on how this decline can be reversed, thereby restoring creativity and innovation to the advertising industry.
Hello, My Name is Awesome
In this book by Alexandra Watkins, you will learn how to choose the best name for your company or product. The newly revised second edition contains twice as many stories and resources about both the most and least successful names in the world today. The book provides techniques, secrets, brainstorming tools, and strategies to help you choose the best domain name and get your brand off to a good start in the right direction. Other books on digital marketing, social media, and other aspects of marketing are undoubtedly available in the bookstore, and there are many more to choose from in this category. However, we believe that you can begin with these books and continue to add to your library as market dynamics and trends change in the future.
Brand Storytelling: Put Customers at the Heart of Your Brand Story
One of the most important pillars of marketing is the ability to effectively tell a brand’s story. Marketing professionals, according to Miri Rodriguez’s book Brand Storytelling, should look beyond traditional content strategies and recognize the importance of storytelling in order to build customer loyalty. The book discusses how brands that create emotional connections with consumers are more likely to generate long-term brand loyalty. It also includes case studies from companies such as Adobe, Coca-Cola, Expedia, and Google, among others. Brand Storytelling has been shortlisted for a number of awards, including the Porchlight Book Award and the NYC Big Book Award. It is an excellent read for any marketer.